Newmarket is a suburb of Auckland located to the south-east of the city's central business district. It is considered New Zealand's premier retailing area, and a rival of Auckland CBD, due to its high building density, especially of retail shops.
According to the 2018 New Zealand census, Newmarket had a population of 3,993 people and 1,608 households.
Newmarket has grown into Auckland City's second shopping and retail store centre, as well as a major entertainment hub. At the same time, the position on one of the city's main thoroughfares contributed to increasing bottlenecks.
The Auckland Regional Council has identified Newmarket as a 'strategic managed growth area' in its Regional Growth Strategy, which means that high-density mixed-use residential and commercial buildings are encouraged.
The wireless CCTV system in the Newmarket shopping area, which is co-operated by the police and the Newmarket Business Association, has been characterised as "never having been achieved on this scale in a New Zealand town centre," and has been credited in part with substantial drops in certain types of crime in Newmarket in recent years.